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Survival And Death In The Trillion-Dollar Cable Market: The Last Chances For 90% Of Small Businesses

2025-09-05

The gears of industry consolidation have irreversibly started to turn. Cable enterprises trapped in the red ocean are facing an ultimate choice: either climb to the top of the industrial chain to become an integrator, or dig deep into the niche market to become a professional leader – the comfortable middle ground is rapidly disappearing. “The tendering site is no longer a battlefield where prices are fought over,” a senior cable salesperson’s statement in the industry community sparked collective resonance. When giants showcase their patent walls and national laboratory certifications, small factories lacking technical know-how can’t even get the entry ticket. The cable industry, which has dominated the national economic bloodstream, has an annual output value already exceeding one trillion. Behind the shiny figures lies a tragic scene: over ten thousand enterprises are crowded in the arena, and more than 90% of the small and medium-sized players with annual revenues of less than 500 million yuan are long trapped in the low-tech, low-profit red sea with thin profits. In sharp contrast, the policy wind is strongly blowing – new energy, ultra-high voltage, and smart grids are placed at the strategic top position in the “14th Five-Year Plan”, triggering an explosive demand for special cables.

 

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